Burj Khalifa Inauguration Dubai Tram Launch Dubai Global Women's Forum Arab Social Media Influencers Summit UAE Drones For Good Awards 2015 / 16 UAE AI & Robotics Award for Good Dubai World Cup Dubai Water Canal FEI World Endurance Championships


Burj Khalifa Inauguration

One of the most spectacular and recognizable buildings in the world, the Burj Khalifa, was unveiled by Prisme International on the 4 January 2010 with unparalleled prestige and distinction. The concept was based on the creation of the tower, its inspiration, its purpose, symbolic stature and engineering achievement. It remains a proud moment at the heart and soul of Prisme International team.

Dubai Tram Launch

In a stunning two-hour event for Dubai's "Road & Transport Authority" Prisme unveiled the new public transport service to an on-site audience of more than 250 VVIPs and millions of TV viewers. 

To launch the significant Dubai icon, Prisme devised a creative and innovative strategy using a 48.5m x 8.1m 3D high definition “Musion 3D holographic experience projection technology” in conjunction with a citywide pyrotechnics activation.

The hologram, specially designed to elevate during the show, is awarded by the Guinness Book of Records as the world’s largest.

Dubai Global Women's Forum

The inaugural launch of the Dubai Global Women’s Forum (DGWF) played host to more than 3,000 local and international guests, delegates and speakers. The forum was created to increase the visibility of remarkable women and men from the worlds of politics, business, civil society and academia, while elevating innovative solutions designed to tackle key issues faced by communities around the globe.

Arab Social Media Influencers Summit

The Arab Social Media Influencers Summit is the first event of its kind in the region for social media channels influencers. The purpose of this event purpose was to facilitate a gathering where information, ideas, and culture converge. From education to health to human development, #Arabsmis covered a wide range of positive and constructive topics that are shared across social networking sites through an engaging and purposeful experience.

UAE Drones For Good Awards 2015 / 16

The UAE Drones for Good Award, is a global event dedicated to transforming the innovative technologies behind civilian drones into practical, realizable solutions for improving people’s lives today.  Prisme was commissioned to design the award experience, creative content and produce this internationally acclaimed event, helping the UAE showcase their forward thinking initiatives.

UAE AI & Robotics Award for Good

The UAE AI & Robotics Award for Good, is a global event aiming to encourage research and applications of innovative solutions in artificial intelligence and robotics to meet existing challenges in the categories of health, education and social services. Prisme was commissioned to design the award experience, creative content and produce this internationally acclaimed event, helping the UAE showcase their forward thinking initiatives.

Dubai World Cup

The Dubai World Cup opening ceremony is a special event in the calendar of the world horse racing. The opening privilege for the special event fell to the Prisme International team for the first time in 2006. One, which we gracefully executed, and till date, this global ceremony is created and executed by our passionate team. Our aim is to create a spectacular performance which captured the hearts of the race loving audience. With full use of Prisme’s artistic and creative direction, spectacular performances of low flying jets, opera sopranos and calligraphed fireworks became a signature of Dubai World Cup openings.


DWC 2014 was a joint collaboration with sledge.

Dubai Water Canal

Inspirational projects, such as the Dubai Water Canal, provide a robust welcoming challenge to our event portfolio. This project, a monumental work of engineering, brings new life to the city from Business Bay to Jumeirah. The launch of the project required an inspirational touch to capture the imagination of those in attendance. On a grand scale, using project mapping to create an immersive environment, guests were able to see and feel this impressive project while understanding key benefits to the social and economic life of the city.

FEI World Endurance Championships

The FEI World Championships required Prisme to create an opening and closing ceremony to reflect the purpose and dynamic nature of the organization. Ambitious and spectacular in equal measure these events allowed us to show the breadth and depth of our poetic and theatrical design through two very engaging performances. The unique performance was inspired by the surrounding and reflecting of Euston Park and English heritage, the 3D mapping projected on to the great mansion included old photographs of the house itself, memories of the surrounding area and the importance of that family’s heritage.

Smart Dubai Launch Education without Borders Sport Accord


Smart Dubai Launch

This event has set new standards to smart activations in the region, with challenging objectives to design and deliver a technologically innovative experience suited to launching The Dubai Government’s flagship Initiative, Smart Dubai; launching the vision of H.H. Sheikh Mohammed Bin Rashid al Maktoum; unveiling the initiative logo of Smart Dubai; revealing a unique collaboration of private and public partners that committed to this flagship initiative.

Education without Borders

The Festival of Thinkers conference in Abu Dhabi is an opportunity to celebrate innovative ideas that inspire collaborative actions. In this vein, we were invited to provide a gala dinner and visual performance which would exemplify the fine work of its patron, members and attendees. We embraced this challenge with an intellectual and emotional display of project mapping onto the facade of the Emirates Palace in Abu Dhabi. Some 2,000 guests were entertained by violinists, video projection, 3D project mapping and firework displays. 

Sport Accord

Prisme International was invited to create a theatrical performance for Sport Accord, an international organization for sport federations around the world.

#YAA106 Prendre Les Renes Meydan Experiential Launch Omniyat Properties



The Sheikha Manal Young Artist Award, 10th edition, is an Art Competition established to give the youth a chance to present their work locally and internationally.

Prendre Les Renes

In spectacular style, Supreme Council Member and Ruler of Sharjah His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi launched the French edition of his book Predre Les Renes at the Institute of the Arab World in Paris. Prisme International created this high end themed experience for the guests who witnessed the ceremony sponsored and organized by Al Qasimi Publications.

Meydan Experiential Launch

The property developer The Meydan Group launched a series planned developments during a three day global event at Cityscape Global in Dubai. The brief was clear, provide an experience which would serve to inspire and inform clients and guests of several new major projects. The result was an impressive exhibition experience with interactive info points, personal lounges, a 3D plan model and dynamic video content.

Omniyat Properties

Dubai developer Omniyat challenged us to create a dynamic exhibition stand at the Global Cityscape which would reflect the nature of their brand at the re-launch of their two major projects, ‘The Pad’ and ‘The Opus’. An elemental approach to design and material for the exhibition stand gave us the platform to introduce project mapping on furniture in a style which conveys the artistic thinking spirit of Omniyat Properties.

Emirates Government Excellence Awards FEI World Endurance Championship Awards Dubai Award for Sustainable Transport The inspiring father Smart Dubai Infographic


Emirates Government Excellence Awards

FEI World Endurance Championship Awards

Dubai Award for Sustainable Transport

The inspiring father

Smart Dubai Infographic